Indiegogo Review

INDIEGOGO REVIEW

"Indiegogo empowers people to make ideas happen via Reward-Based and Charity Crowdfunding."

INDIEGOGO REVIEW SUMMARY

√ Reward-Based Crowdfunding

√ Charity Fundraising via Indiegogo Life

√ Reaching the funding goal is optional (you keep the donations of any amount)

√ 4% Fee for successful campaigns and 9% for unsuccessful campaigns

√ Supports Cards, Bank Wire, and PayPal

◙ SUPPORTED PROJECT TYPES

Indiegogo supports two primary crowdfunding models:

1. Reward-Based Crowdfunding

Indiegogo enables individuals and teams to raise funds for a wide range of creative, entrepreneurial, and personal causes. Campaign categories include:

• Arts & Culture: Art, Comics, Dance, Film, Photography, Theater, Writing

• Technology & Innovation: Design, Gaming, Technology, Transmedia

• Community & Social Impact: Animals, Community, Education, Environment, Politics, Religion, Small Business

• Lifestyle & Entertainment: Fashion, Food, Health, Music, Sports, Web Video

Backers typically receive a reward or perk in return for their support.

2. Charity Crowdfunding (formerly Indiegogo Life)

Launched in 2014, Indiegogo Life—now transitioned into GoFundMe Charity—was designed for personal and charitable causes, including:

• Medical emergencies

• Educational expenses

• Celebrations

• Crisis support and more

These campaigns are free from platform fees, making it easier to raise funds during urgent life events.

◙ ABOUT INDIEGOGO

1. Founded: 2008
2. Founders: Danae Ringelmann, Slava Rubin, Eric Schell
3. Headquarters: San Francisco, California, USA

Indiegogo is one of the world’s first and largest crowdfunding platforms, providing tools to help anyone with an idea bring it to life. While it primarily supports rewards-based crowdfunding, Indiegogo has also shown interest in expanding into equity crowdfunding to support startup investment.

SUPPORTED COUNTRIES & CURRENCIES

Indiegogo supports campaign creators and contributors from over 200 countries.
Users can launch campaigns and donate in multiple major currencies, depending on their location and payment method.

◙ INDIEGOGO FEES & PRICING

Creating and launching a campaign on Indiegogo is free of charge. However, a platform fee applies once a campaign begins receiving contributions.

Fee Structure:

• Standard Platform Fee: 5% of funds raised

• Additional Fee if Goal Not Reached: +4%

• Total for Unsuccessful Campaigns: 9%

• Net Fee for Successful Campaigns: 4% (after a 5% refund)

• Nonprofit Discount: 25% off platform fees for registered 501(c)(3) organizations

Note: Payment processing fees (typically ~3%) may also apply and vary by payment provider.

Table: Indiegogo Fees Overview

◙ WITHDRAWING FUNDS FROM INDIEGOGO

Indiegogo offers multiple payout options depending on the payment method used during your campaign. Here's how the disbursement process works:

1. Credit Card Contributions

Funds raised via credit cards are transferred to your bank account within 15 business days after your campaign ends.
Once processed, it typically takes 3–5 business days for the funds to appear in your account.

2. PayPal Contributions

If PayPal is used, funds will be transferred to your linked PayPal account within 15 business days following the end of your campaign.

3. Nonprofit Campaigns

Verified nonprofit campaigns follow a slightly different disbursement schedule:

• A 3.75% fee rebate is issued within 15 days of the campaign's deadline to FirstGiving (Indiegogo’s nonprofit payment processor).

• After the initial disbursement, any additional funds raised (such as via InDemand) are sent every four weeks.

• FirstGiving then distributes the funds monthly to the nonprofit organization.

◙ INDIEGOGO INDEMAND

Indiegogo InDemand allows you to continue collecting contributions after your initial campaign has ended—with no need to start a new campaign. This feature is ideal for keeping momentum going while continuing to raise awareness and funds.

◙ PROJECT TIME LIMITS

Indiegogo campaigns have set deadlines, but the platform offers flexibility for continued fundraising beyond the initial period.

• Campaign Deadlines:
  All campaigns must have a set end date when launched.

• Post-Deadline Fundraising:
  If your campaign meets its funding goal, you can keep raising funds after the deadline by transitioning to Indiegogo InDemand—a feature that allows continued promotion and support without launching a new campaign.

◙ ADDITIONAL INDIEGOGO FEATURES

Keeping Your Audience Engaged

With InDemand, your campaign doesn’t just end—it evolves. Here’s what your audience will see:

• A clear notice that the original campaign has ended, but contributions and perks are still available.

• Real-time updates showing the total funds raised, even after transitioning to InDemand.

• The ability for visitors to continue supporting your project or claim available perks.

◙ CONTACT INDIEGOGO

Headquarters: San Francisco, California, USA

965 Mission Street, 6th Floor, San Francisco, CA 94103

Phone: 866-641-4646

Legal: This email address is being protected from spambots. You need JavaScript enabled to view it.

Campaigns: send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

WebSite: www.INDIEGOGO.com

◙ Indiegogo Review